- Designers tend to use the grid because it it easily understood and can make productive design within a short period of space and time.
Def Hierarchy: A system of things that are ranked one in front of another
This can be achieved in multiple ways:
1. Placement of the page
2. Weight of the type style
3. Size
4. Graphic element
Def Type family: A typeface normally includes a number of separate fonts, including roman, italic, and at least one variant weight, normally described as bold. the typeface in turn may belong to a larger family called the type family. This consists of a condensed and extended versions and display faces. These tend to have related forms of differing widths.
Def Type Styles: This consists of a specific type such as Roman, Times, Aerial, etc.
Def Modular Grid: a modular grid has constant horizontal divisions from top to bottom, in addition to vertical divisions from left to right. These modules govern the placement and cropping of pictures as well as text.
The diagram to the right is a example of a modular grid. Within a modular grid there are gutters, margins, columns, and grid modules. The Grid Modules are the white squares that you see to the right. The Gutters are the black like between each grid module. The Columns run up and down, and the Margins consist of the gray area around the grid modules or edges.
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