Journal 3: Zag

After reading the Zag article, the main concept that stuck to me was that every business carries a unique quality. Whether their unique quality is appealing, that is another story. This really helped me to pick an organization for our Re-Branding project this semester. I decided to focus on an organization that has a definite unique Zag, which was the Shadow Buddies Foundation. the Shadow Buddies Foundation provides emotional support through education regarding illness, disability, or medical treatments through little stuffed dolls. They stand for a good cause and have stated clear goals that they have/want to achieve.