Saturday, September 17, 2011

Journal #4 Break it down-Build it up; 4D Branding


Functional Dimension 
Shadow Buddies sells a meaningful product.

Mental Dimension
Shadow Buddies makes me feel good  about donating to a good cause.

Spiritual Dimension 
Shadow Buddies drives a good cause in Kansas by educating children and providing a support system.

Social Dimension
Buying a Shadow Buddy makes me feel special, knowing that I am donating to a good cause and connecting to others who care about the same issues.

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