Thursday, September 17, 2009

Objective: House Industires



House industries was founded by Andy Cruz and Rich Roat in 1993. Their first ten typefaces that was published around 1997. There were designed to be quirky, scribbly, squiggly, jaggedy, and blobby. Later on these men distributed highly elaborate and expensive products kits. Inside the packages are carefully constructed typefaces specific to the times of culture. Some people that helped put the packages together were lettering artist Ed, Roth and Chris Cooper. 1950s bowling alleys, and 1960s horror movies. The house of industries includes Sans Serf like Neutroface, and Chalet as well as innovative open type families like studio lettering and Ed Benguiat fonts. Besides fonts they also developed modest t-shirts to funky pillows to exciting Richard Neutra's Boomerand Chair.




A fabulous site that you can go to that shows you various styles from House Industries in this one right here.http://www.houseind.com/fonts/




A couple of fonts that jumped out and caught my eye were Badhood, and Showcard Stunt. They are all pretty interesting to me. One cool thing about this coorporation is that they do more that just fonts, and there site has many things to offer. So you should def take a look at it.


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