Feb 18th 2010, the project is due!

This project consisted of rebranding an existing brand, identity, and identity system. In this case it was a company called Biodiesel Initiative. Ilya came and talked to our class and told us about the process and the goals of the company. We then had to take the information that he gave us to reinvent his brand identity. This is the first time that i have done a brand identity project, and i must say that i really enjoyed it. I like that i have a final product that i can touch and pick up. I am really happy with my results.

With my identity mark, you can see that there are four bars; one yellow, one brown, red, and blue. These colors stand for the process of the company. This being they start with recycled vegetable oil, they mix it with various substances such as methanol, then they go through a process of heating, and finally washing several times.

Feb 18Th 2010, the project is due.

My classmates and i worked really hard, and it was really nice just to walk around and look at the progress we had all made from day one. But the madness is not over. Now we must create a process book!