NOTES:
- Semiotics: theiry of sign
- sigh means things other than themselves
- sighns are dependant on their meaning of context
- sign are formed through society that created them
- two sources of signing are natural and conventional
- signs are composed of two elements; the signifer and the signified
- telling the different between real and fake photgraphs
Signifier: a black eye Signified: a punch
smoke a fire
ticking a clock
how is a message transmitted
- presentations- face body
- representational- painting, photos
- mechanical- telephones, internet
- what you might say might not actually be what you mean
- non literal meaning: simile, metaphor, irony, lies, depiction
- Things that interest us matter
Chip Kid series: what makes a good book cover
- type treatment
- intersting books
- avoid literal
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