Biodiesel Initiative Note pads/Thank you cards

Biodiesel Initiative Branding Project letter heads

Bruce Mau

Who is Bruce Mau?
He is a visionary and world leading innovator proving that the power of design is endless. He is also a well know graphic designer. He has worked on many projects, you name it and he has prob done it.

Why is he interesting to us?
He has been recognized internationally on his book life style. He has worked on many different typed of books re defining design.

What has he done?

• Founded a studio in 1985
• 2003 founded studio called without boundaries,
• worked in Guatemala.

What mantra have i chosen?

Don't clean your desk, and i have chosen this because i am a neat freak, and sometimes when you are so focused on things you tend to lost focus of whats right in front of you. Things just look different or you may realize something when you've had time to rest or looked at it on a different day in different light.

20 rules

This reading was interesting. There were rules that i knew about; and rules that i knew about and tried to avoid, and there were rules that i really hadn't thought about. The three rules that i think are most important are to treat type as image, because it is just as important, make it look the way that it is supposed to, and look to history don't repeat it.

For me these three rules also seem to be the ones that i need to practice on more. I have a hard time making type and image work. For some reason i have the hardest time picking a type face. It ends up being the last thing i get to. I try to pick some strange cool font, but i always end up picking a generic font such as baskerville or univers. The other rule that i struggle with is make it look like it is supposed to. A lot of times i have a hard time doing something in a program and get frustrated so i end up simplifying what I'm trying to do and it sometimes is not the outcome that i want. So i think that i need to push through more and get the result that i wanted from the beginning. Lastly, look to history don't repeat it. I don't need to pay attention to the repeating part, its the look to the history part that i need to focus on more. I tend to be overwhelmed, so i don't do as such research as i should because i have a lot of things going on at once and i feel that its secondary and i should get to the designing part, but researching and history is just as important and it might give me better ideas in the end.

I don't think that there are any rules that i would ignore. They are all very important and i think that if you have a concept that is working than your probably following most of these rules

This and that and a little bit of that with this

NOTES:

• Semiotics: theiry of sign
• sigh means things other than themselves
• sighns are dependant on their meaning of context
• sign are formed through society that created them
• two sources of signing are natural and conventional
• signs are composed of two elements; the signifer and the signified
• telling the different between real and fake photgraphs

Signifier: a black eye Signified: a punch

smoke a fire

ticking a clock

how is a message transmitted

1. presentations- face body
2. representational- painting, photos
3. mechanical- telephones, internet

• what you might say might not actually be what you mean
• non literal meaning: simile, metaphor, irony, lies, depiction
• Things that interest us matter

Chip Kid series: what makes a good book cover

• type treatment
• intersting books
• avoid literal

Who is John Gall?

He is aVice President and Art Director for Vintage and Anchor Books an imprint of Alfred A Knopf, which is a publishing group within Random House Inc. a company that is then owned by Bertlesmann Corporation. They publish about 200 books per year.
Though Galls works tend to be simple they say alot. He is very succesful in playing with typography. I know this is something that is always complex to acheive and john gall does it well. He makes simplicity work. I am someone who beleives in siplicity. Something little can say alot and it leaves the reader guessing. You dont need to put all your information out on the table.

Who is Chip Kidd

is he a designer, editor, or a writer. Well by golly hes all these things. Right now he is most important to us because of book covers. One thing that Chip needs more than anything to design a fabulous book cover, is for there to be an interesting topic. This is how he keeps himself going. For someone who has designed more than 1000 book covers, i would want something interesting to design for too. Chip Kid is someone who knows what he wants and is looking for when designing his book cover. He is a great resource to all of us.